Sep 11
22
Gone are the days of cold calling consumers at home or sending out a direct mail piece and getting 100′s of responses with a huge ROI.
When was the last time you placed a newspaper ad and received 20 phone calls from that specific ad?
Gone are the days of creating a huge “Brand” for your business. With the advent of the Internet, it is simply to easy to create a business presence that looks like a big brand.
Why is it then that many businesses are not taking advantage of performance based marketing programs?
Not sure what a Performance Based Marketing system is? Let me explain.
When you bought your home the realtor that helped you find the house was paid a fee when you bought. If you didn’t buy a house with them do you know how much they made?
Zero.
That is a performanced based program.
Now take that one step further and let’s talk about marketing with a performance based program.
If you are thinking about getting new carpet and you go to the Internet, you enter “New Carpet” in the search box and click submit, the results that show up are typically based on the rank of that particular company’s website.
Did you know that you can bid a fee to be placed at the top? That’s right, google allows you to bid a fee per click to be placed at the top of the search results. This is called Pay Per Click advertising, where you pay a predetermined fee when someone clicks on your ad.
This person would be directed to a page on your website, where theoretically your marketing information would get them to call you or fill out a form.
That is a pay for performance system. You paid Google a fee for the click that may ultimately lead to someone calling you or visiting your business. It takes many clicks to generate a lead and you are paying per click, but overall this is a good example of pay for performance marketing.
Now let’s take this one step further yet. What if there was a way that you didn’t pay a fee until someone actually contacted you? They would fill out a form or call you on the phone and only then would you pay a fee to the advertising company.
That is truly Pay for performance advertising. You would only pay when a lead is generated for your company.
There is virtually no risk to your company.
That is a No Risk Marketing System™.
Click here to read more about a No Risk Marketing System.
Whether you are a new business or a well established business, you should definitely have some form of performance based marketing built into your marketing plan. It should not be your entire marketing plan, but there should be some form of system in place to take advantage of the no risk aspect of such systems.
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