There are a few key things you need to know BEFORE we can have an intelligent conversation on the phone or in person.
1. How much is each new customer worth to you during the normal course of business?
- Initial purchases
- Ongoing purchases
- Additional purchases
- Referrals they give you
2. How much does it cost you to get a new customer?
- How much time
- How much money
3. How much are you willing to pay me to get you new customers?
- I usually get paid $5-$50 per lead depending on type of lead needed.
- This is negotiable based on industry & sale size/type.
- I am only paid if I generate a lead for you. No leads = No cost.
4. Who is your ideal customer?
- Age
- Male/Female
- Income levels
- Home owner
- Kids
- etc etc….
5. You need to realize that if I don’t bring you any leads you don’t pay me. This is a surprisingly hard concept for some business owners to grasp because they have been brainwashed for years by radio, TV & print publications to pay up front regardless of results.
6. I only offer results oriented marketing. If I bring you a lead you pay me a predetermined fee.
7. This is not an event, this is an ongoing relationship. I expect to get paid for each lead I bring to you.
8. You must understand this question before calling me: Would you rather have 90% of something or 100% of nothing?
- If you don’t understand the concept in #8, you probably won’t use my service.
- We will bring you business that you wouldn’t have normally seen through conventional advertising.
- I only get paid if I bring you new leads.
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